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Wraith Brokerage

What could your business sell for?

A range based on what businesses your size sold for. Three short stages, about two minutes, and your range shows right away.

  1. 1. Your business

  2. 2. What buyers look at

  3. 3. Your range

What kind of business do you own?

About two minutes. Your range shows right away, and nothing is sent to us unless you ask for your breakdown.

How the estimate works

Buyers price a private business as a number of times its yearly profit. A business that keeps $1 million a year and sells for $4 million sold for 4 times profit. Smaller businesses, roughly those selling for under $2 million, are usually priced on profit plus one owner’s pay, because the new owner often steps into that job (advisors call this seller’s discretionary earnings, or SDE). Larger ones are priced on profit before interest, taxes, depreciation and amortization (EBITDA). The calculator works out both from what you enter and uses the one that fits your size.

It then uses what business brokers and M&A advisors reported for completed sales in the IBBA and M&A Source Market Pulse survey. The low and high ends of your range are the lowest and highest typical figure reported for businesses your size over the last eight quarters. Your sales do not change the range: they show the size of the business, check the profit figure, and let the result say what the range is as a share of sales.

Typical price as a number of times profit, by sale price, all industries, Q3 2024 to Q2 2026. Source: IBBA and M&A Source Market Pulse survey highlights: Q3 2024, Q4 2024, Q1 2025, Q2 2025, Q3 2025, Q4 2025, Q1 2026, Q2 2026. The survey labels some quarters median and others average.
Sale pricePriced onTimes that, 8 quartersQ2 2026Cash at closing, Q2 2026
Under $500KProfit plus owner's pay (SDE)2.0 to 2.32.088%
$500K to $1MProfit plus owner's pay (SDE)2.5 to 3.02.892%
$1M to $2MProfit plus owner's pay (SDE)2.9 to 3.33.191%
$2M to $5MProfit (EBITDA)3.5 to 4.14.084%
$5M to $50MProfit (EBITDA)4.5 to 6.05.883%

What moves a company within the range

The five questions in the calculator are the ones buyers ask first. Your answers place you in the lower, middle or upper part of the range. That placement is our judgment, not survey data: no published survey measures how much each of these moves a multiple.

  • Sales that repeat

    Sales under contract, or from customers who pay every month, are easier for a buyer to count on, so they support a higher price.

    What moves the price a buyer pays
  • One big customer

    When one customer is a large share of sales, losing that customer after the sale is a risk the buyer prices in.

    How buyers build a figure
  • Owner dependence

    If customers, decisions and know-how run through you, a buyer is paying for something that may leave with you.

    Owner-dependent business valuation
  • Profit trend

    Buyers pay for the profit they expect to keep. Growth supports the price; a decline brings a lower price or more of it paid later.

    Earnouts and seller financing
  • The quality of the books

    Clean, documented books let a buyer trust the profit, and a cost you add back but cannot prove is one they take out again.

    Preparing clean financials

What this estimate is not

It is not a valuation. It combines all industries, because the survey does not publish figures by trade, and it uses typical figures, while individual sales spread much wider. In one quarter the survey did publish the spread for sales of $5 million to $50 million: they ranged from 3.5 to 9.5 times profit (EBITDA), around an average of 5.3 (Market Pulse, Q4 2023). Where your company actually lands depends on its books, its contracts, the buyers active in your trade and the terms of the deal.

For property management companies, the per-door figures you may have heard are a different shorthand; what a property management company is worth explains how the two compare.

The range is the start. The number comes from your books.

A confidential valuation looks at your actual financials, contracts and buyers, and tells you where you would land and why. No cost, no obligation.